299 Steps to Website Heaven

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Great article here from Search Engine Academy of South Carolina

She says:

When users come to your site for the first time they immediately want verification that you are delivering what they are looking for – this happens within the first 10 seconds of landing on your site.  In those 10 seconds you must impress, validate and earn their confidence that you are truly offering what they are searching for.

 

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When was the last time you issued a press release about your site?

New client? New product? Something newsworthy?

Then get a press release out there! But (and this is the point of this post) make sure you optimise the press release for your key phrases.

Include them in the title, and in the copy, and if you’re putting the press release online, then include them in the title and keyword tags.

–oOo–

Don’t want to do this yourself? We’ve two newish services you might be interested in:

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USA Today recently interviewed Google’s Matt Cutts and he shared his top tips for getting listed in Google. No surprises, to be honest, but I thought I’d share

1. Spotlight your search term on the page.
2. Fill in your tags.
3. Get other sites to link back to you.
4. Create a blog and post often.
5. Register for free Google tools.
6. Don’t overdo it!

More here >>>

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Matt Cutts of Google fame posts on his blog that Google have changed some of their documentation relating to the SEO do and don’ts in Webmaster guidelines.

Changes have been made to documentation regarding robots.txt, cloaking and IP delivery, nofollow links, doorway pages and more.

You can read the post here .

As one of our 299 Steps to Website Heaven tips is to regularly review Webmaster Guidelines, it’s nice to see them being updated after user feedback!

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