Over the last few months I’ve implemented a few small changes in some of my ’strategies’, and I thought it would be good to share them with you over the next few days so you can see the results.
Today I’ll share with you my ‘newsletter signup strategy’.
I get about 20-30 newsletter signups per day. They all get a lovely little ‘thanks’ message from the Aweber system that I use, which is clearly automated. In 4 years or so of using Aweber, I’ve never yet had one person come back to one of those automated thank yous with a response.
I love the idea of using ‘different’ marketing techniques rather than the usual same old same old. You know: “Make the price end in a 7″, “Offer loads of freebies that are actualy worth nothing”, “Pretend there are only a few places for signups”. I’m not stupid (I hope!) and neither are you, so we all know that offers such as that aren’t really offers at all. And every time I see a price ending in 7, it makes me cringe (sorry!) 
