We’re told that blogging is great for our business, helps build traffic to our website, enhances SEO, and practically does everything except wake us up in the morning with a cup of coffee. And a lot of the hype surrounding ‘having a blog’ is true:

• It *IS* good for business – blogging about the things you are an expert in develops credibility and helps with branding.
• It *CAN* bring more traffic to a website – it allows you to share information on places such as Facebook and Twtter, that bring in new visitors, and gives good reasons for old visitors to return.