299 Steps to Website Heaven

People seem to worry all the time about case sensitivity in their keyphrases.

Do more people search for Hairdressers in Liverpool than search for hairdressers in Liverpool? Is it better to have Small Business Accountant or small business accountant?

Well, the answer is; it doesn’t matter!

At the time of writing, none of the major search engines use case sensitivity in searches so you can stop worrying. Even Alta Vista (the last search engine to be case sensitive) stopped years ago.

One of the most common mistakes I see when a potential client comes to me is a lack of focus.

Far too often people make the mistake of including every keyphrase that they can think of in their title and Meta keyword tags.

It’s pointless and unnecessary.

Instead, focus on one or two keyphrases per page, and make sure that your copy is written with them in mind. Add them to your title and META tags (more on this later), and don’t be tempted to add every variation you can think of!

It’s tempting to only choose the phrases with the most searches, and while I agree that phrases with little or no searches are pointless, there is a happy medium.

The thing to think about here is relevancy – how relevant is your site when shown up in the result of a search?

If you run serviced offices in Leicester, for example, which is the better visitor to your website?

- the one that searches for ‘offices’

Or

- the one that searches for ‘serviced offices Leicester’?

All’s fair in love and SEO, so have a look at your competitors’ sites and see what they are targeting.

You can usually find out the phrases they are trying to rank highly for in a few areas:

- the title tag – this is the title that appears at the top of the browser when you are on their page

– it should give you an idea

- their content – do any particular keyphrases stick out?