299 Steps to Website Heaven

Tip #16 - It’s all relative

admin — Thu, 28 Aug 2008 09:22:37 +0000

It’s easy to find phrases that contain the keywords you want within them, but of just as much importance to find phrases RELATED to your main phrases.
Google has a great free tool that allows you to do this at https://adwords.google.com/select/KeywordToolExternal

Using the ‘Site Related Keywords’ the tool looks at your site, decides what it ‘thinks’ it is about and then throws up a bunch of related keywords and phrases.

Give it a go now and find keyphrases you hadn’t even thought about!

ShareThis

Tip #15 - Doyouthinkhethesaurus?

admin — Thu, 28 Aug 2008 09:21:46 +0000

Running low on ideas for keyphrases? Exhausted ideas in Wordtracker / Google Adwords?

Sometimes we’re just a little too close to our own business to think beyond the end of our nose.

That’s where www.thesaurus.com comes in – allowing you to not only expand on the keyphrases you CAN think of, but allowing you to see synonyms that you can then expand on again.

Easily an afternoon’s occupation there – trust me, I know!

ShareThis

Tip #14 - Don’t get hung up on ‘number one’

admin — Mon, 18 Aug 2008 11:10:54 +0000

Do a search for your most important keyphrases right now.

Yes, it’s nice to be at number one, but in reality anywhere above the page ‘fold’ (the first screen you see) is a great place to be and should get you noticed.

Below the fold, or not even on the front page? Then you’ve some work to do!

ShareThis

Tip #13 - Forget “Clicking here”

admin — Mon, 18 Aug 2008 11:10:19 +0000

The phrase ‘click here’ is far too overused these days.

Do a search for ‘click here’ on Google and you’ll find Adobe at number one.

Why? Because every person linking to them links with the phrase ‘click here’ and every link to download on their site says ‘click here’

Try and eliminate the phrase click here from your site, and use your keyphrases instead, making the keyphrase itself the link.

So:

Instead of:

- Click here to download our accounts software

- Click here to see more

- To contact us, cick here

Use:

- Download our accounts software here

- Find out more about internet marketing here

- Contact ABC incorporated

See? It’s easy, and stops the dreaded “click here” from diluting your keyphrases.

ShareThis

Tip #12 - Don’t leave me this way

admin — Thu, 14 Aug 2008 06:26:44 +0000

It’s easy, once you’ve chosen your keywords and decided on your strategy, to leave well alone and hope for the best.

But the best website owners and marketers are constantly reviewing keyphrase changes and finding new phrases to work with.

Use Wordtracker and Google to keep on finding out which keywords have the most searches, which ones are less competitive, and keyphrases relating to the ones you already have so that you’re always one step ahead.

ShareThis

Tip #11 - Wordtracker Brainwracker

admin — Thu, 14 Aug 2008 06:25:52 +0000

Not always the most intuitive of tools, Wordtracker can be quite confusing when you first look at it.

Wordtracker Magic offers some tips on getting the best out of it as quickly as possible and is well worth a visit

www.wordtracker-magic.com

ShareThis

Tip #10 - don’t be so sensitive!

admin — Tue, 12 Aug 2008 07:18:40 +0000

People seem to worry all the time about case sensitivity in their keyphrases.

Do more people search for Hairdressers in Liverpool than search for hairdressers in Liverpool? Is it better to have Small Business Accountant or small business accountant?

Well, the answer is; it doesn’t matter!

At the time of writing, none of the major search engines use case sensitivity in searches so you can stop worrying. Even Alta Vista (the last search engine to be case sensitive) stopped years ago.

As Google itself tells us “Google searches are NOT case sensitive. All letters, regardless of how you type them, will be understood as lower case. For example, searches for george washington, George Washington, and gEoRgE wAsHiNgToN will all return the same results.”

Of course, this could all change tomorrow - and if it does, I’ll let you know!

ShareThis

Tip #9 - Focus Point

admin — Tue, 12 Aug 2008 07:16:46 +0000

One of the most common mistakes I see when a potential client comes to me is a lack of focus.

Far too often people make the mistake of including every keyphrase that they can think of in their title and Meta keyword tags.

It’s pointless and unnecessary.

Instead, focus on one or two keyphrases per page, and make sure that your copy is written with them in mind. Add them to your title and META tags (more on this later), and don’t be tempted to add every variation you can think of!

ShareThis

Tip #8 - Size isn’t everything

admin — Mon, 11 Aug 2008 14:08:09 +0000

It’s tempting to only choose the phrases with the most searches, and while I agree that phrases with little or no searches are pointless, there is a happy medium.

The thing to think about here is relevancy – how relevant is your site when shown up in the result of a search?

If you run serviced offices in Leicester, for example, which is the better visitor to your website?

- the one that searches for ‘offices’

- the one that searches for ‘serviced offices Leicester’?

Quite clearly the second visitor is more likely to be interested in what you have to offer – with this in mind remember to strike a balance between generic and niche.

ShareThis

Tip #7 - Be Competitive

admin — Mon, 11 Aug 2008 14:06:52 +0000

All’s fair in love and SEO, so have a look at your competitors’ sites and see what they are targeting.

You can usually find out the phrases they are trying to rank highly for in a few areas:

- the title tag – this is the title that appears at the top of the browser when you are on their page

- the META tags – view source and look at their META keywords tag

– it should give you an idea

- their content – do any particular keyphrases stick out?

Unethical? I don’t think so – and they’ve probably already done the same to you!

ShareThis