For a long time I used Google Analytics to provide webstats for me and for my clients – and it worked. Great stats, pretty graphs, nice figures – everything I needed.The problem I had was that I couldn’t get real time stats – I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.
I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!
And then I found GetClicky.
Looking at your analytics or web stats, there will always be pages that are both entry and exit points – meaning that they are the single only page viewed in a session by your visitor.
Look at these pages closely – what is it about them that means that people are coming to them and then leaving almost immediately?
Is there something you could do to try and get people to click somewhere else rather than just leave?
A lead in to another page, a call to action, asking them to sign up for your newsletter…
Please, please, please, please, please, don’t get hung up on Page Rank.
Most days I receive emails or phone calls from someone saying ‘My Page Rank has dropped – what have I done wrong?’
The chances are, nothing at all!
Page Rank goes up and down, sometimes with no apparent rhyme or reason.
Yes it’s disconcerting, yes it’s a bit of a blow when it happens, but at the end of the day it doesn’t matter.
Are your search engine placements still the same? If yes then what does it matter whether you have a page rank of 1 or page rank of 9?
Free whitepaper – Their blurb says:
This white paper reveals common errors in web analytics thinking and/or implementation and provides suggestions for a more positive outcome.
Learn how to:
Increase qualified traffic
Identify search terms that convert
Discover pages that influence conversion
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