It’s tempting to have the same title and Meta tag info on every page of your site – it’s the easy option too.
But each and every page of your website should stand up on it’s own as an individually optimised page.
Every page should have a unique title, description and Meta keyword tag.
If each page is optimised for its own content, the chances are that you will give the correct content to a person’s query, as that will be the page that shows up in the search engines.
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Don’t forget the META description tag – very important in bringing in those visitors.
What’s in this tag is usually what is displayed in the listings given after a search I’d always advise a different description for each page if possible, and start with your keyphrase – that way it will be highlighted in some search results.
So your META description tag could go something like “Divorce lawyers Canterbury – Wilson and Co are divorce lawyers with 18 years experience based in Canterbury”
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For each page of your website, decide which 2 keyphrases are more appropriate, and then USE those phrases in your META keywords tag.
Make them more important than any others.
If your tag content is apples, pears, bananas, oranges, no one word has any more importance to the search engines than any other.
If your tag was “apples, oranges, apples, bananas, pears, kiwi, strawberries, apples”, then evidently ‘apples’ is the more important word.
Put the same into practice with your phrases
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There’s been discussion over the past couple of years as to whether META keyword tags are actually used. The answer is that in some search engines, yes, and in others, no.
However, those that don’t use them may start using them again in the future, and those that do may stop.
Those that don’t use them won’t penalise you for having them, and those that do, will penalise you for not having them.
Confused yet?
Simply put, it’s better to include META keyword tags on every page of your site than to not.
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Try to avoid using ‘stop’ words in your title.
Stop words are words such as a, an, and, but, I, in, it, of, on, the, etc – common words that are ignored by some search engines.
The more REAL words you can include, the better you will fare in searches.
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