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Archive for the ‘Social Networking’ Category

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How I chose to market TweetMentor – and whether it worked

Date: 7th July 2009
Comments: 4 Related Categories: Social Networking, twitter

tweetmentorI love the idea of using ‘different’ marketing techniques rather than the usual same old same old. You know: “Make the price end in a 7″, “Offer loads of freebies that are actualy worth nothing”, “Pretend there are only a few places for signups”. I’m not stupid (I hope!) and neither are you, so we all know that offers such as that aren’t really offers at all. And every time I see a price ending in 7, it makes me cringe (sorry!) :)

Tags: gamble, marketing, paypal, Tweetmentor, twitter
Posted in Social Networking, twitter | 4 Comments »

Social Media – is it really all that difficult?

Date: 7th June 2009
Comments: 6 Related Categories: Articles, Blogging, Freebies, Social Networking, twitter

Everywhere you turn, everything you read, and almost everyone you speak to these days has picked up on it. The new buzzphrase for 2009 seems to be ‘Social Media Marketing’. It’s almost as if it came from nowhere – ‘experts’ are springing up, and every man and his dog is being told that they need to take part, or pay someone to do it for them.

Posted in Articles, Blogging, Freebies, Social Networking, twitter | 6 Comments »

What is Social Media? Social media in plain English

Date: 9th April 2009
Comments: 3 Related Categories: Social Networking

It’s no secret that I’m a MASSIVE fan of commoncraft’s videos (follow them on Twitter here) – and here’s yet another plain English explanation of something that is sometimes made all too complicated:

You can find more plain English videos on their website.

Tags: newbie, social media, video
Posted in Social Networking | 3 Comments »

3 Social media nightmares, and what they have taught us

Date: 18th February 2009
Comments: 3 Related Categories: Musings, Social Networking, twitter

“Social media marketing” is the new buzzphrase in town, and everyone and their dog is ‘at it’.

Someone asked me the other day how I became a Social Media Marketing Expert, and when I’d stopped laughing, I told them that I didn’t class myself as an expert as such; all I do is take common sense marketing techniques and transfer them to the Social Media arena. Social Media Marketing as we know it is so new that there really aren’t as many experts out there as you would think.

Tags: Blogging, imedia, nightmares, social media, twitter
Posted in Musings, Social Networking, twitter | 3 Comments »

Web marketing Expert Nikki Pilkington featured in the Sunday Times

Date: 16th January 2009
No Comments Related Categories: Admin posts, Articles, Google, Musings, Social Networking

It’s always nice to be called for an interview, but so often the result is a throw away one liner that, although good for the ego, does nothing for the bottom line.

So it was lovely to wake up on Sunday morning to a stream of emails about the web marketing feature in the Sunday Times. It’s already resulted in business, and we think we’re going to be in the second part next Sunday too!

An extract from the article, which you can read in full here:

Tags: Google, marketing, nikki pilkington, seo, sunday times
Posted in Admin posts, Articles, Google, Musings, Social Networking | No Comments »

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