Sitemap | Alter Text Size: Increase text size Decrease text size

Archive for the ‘No no no!’ Category

Tip #90 – Variety is the spice of life

Date: 17th July 2008
No Comments Related Categories: Links, No no no!

Don’t get everyone to link to you with the same anchor text, and don’t use the same anchor text in all of your links.

Vary the text to give you more of a chance with different search phrases.

This also ensures that Google doesn’t see the exact same anchor text for you everywhere and mistakenly presume you’ve been on some automated spree.

Tip #90 – Variety is the spice of life

Date: 17th July 2008
Comments: 2 Related Categories: Links, No no no!

Don’t get everyone to link to you with the same anchor text, and don’t use the same anchor text in all of your links.

Vary the text to give you more of a chance with different search phrases.

This also ensures that Google doesn’t see the exact same anchor text for you everywhere and mistakenly presume you’ve been on some automated spree.

Tip #117 – Comment cava?

Date: 11th July 2008
No Comments Related Categories: Key Phrases, No no no!

Comment tags can be a good and bad thing, but the one thing they should never be used for is hiding keywords.

A comment tag usually looks something like this in the code of your website:

<!– Words in here –>

It can be used legitimately to mark the beginning and end of bits of code, to explain why a developer did what they did and to help someone new pick up some code designed by someone else.

However, a few years ago webmasters started using it more and more for stuffing keywords.

Tip #125 – Farmer’s market

Date: 14th May 2008
Comments: 2 Related Categories: Google, Links, No no no!

We all know that links into a site is a good thing. We should know by now that one way links are better than reciprocal ones.

It’s tempting to set up a number of sites, all related to the same topic, and link them to each other in order to gain more ‘link popularity’.
And it used to work.

It doesn’t now – don’t do it. Get good quality links from good quality sites (preferably not on the same server as you) and use anchor text wherever possible.

http://www.nikkipilkington.com
http://www.299steps.com

No link farms……. Google doesn’t like it.

Tip #245 – No Guarantees

Date: 18th March 2008
No Comments Related Categories: Google, No no no!, Uncategorized

Google themselves say to be wary of SEO companies that guarantee to get you to number one on Google:

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.

There is no priority submit for Google.

In fact, the only way to submit a site to Google directly is through our Add URL page or through the Google Sitemaps program, and you can do this yourself at no cost whatsoever.