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Archive for the ‘Musings’ Category

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Cellulite, eco products and accounting software!

Date: 22nd June 2009
No Comments Related Categories: Admin posts, Articles, Blogging, Content, Musings

Never let it be said that my day isn’t varied :)

Part of what I love about my job is that no single day is the same as any other – because we have a good range of related services, I can be working on quite a few things throughout the day, and chatting with many different customers and associates, as well as trying to keep order in the offices both here in France and in the UK!

Today, among other things, I’ve been working on:

Posted in Admin posts, Articles, Blogging, Content, Musings | No Comments »

You want to pay by results? A few pointers

Date: 8th June 2009
Comments: 12 Related Categories: Musings

It happens every so often – I’ll get an email asking me to work on a Pay by Results basis. This could be someone only wanting to pay when they achieve front page Google listings, or someone wanting to pay a commission on each sale achieved, each front page on Digg, each mention on Twitter, etc etc etc. On some occasions I’m not even told what the ‘result’ is going to be, but told to only come back with a true figure!

Tags: incentives, pay by results, profanity
Posted in Musings | 12 Comments »

3 Social media nightmares, and what they have taught us

Date: 18th February 2009
Comments: 3 Related Categories: Musings, Social Networking, twitter

“Social media marketing” is the new buzzphrase in town, and everyone and their dog is ‘at it’.

Someone asked me the other day how I became a Social Media Marketing Expert, and when I’d stopped laughing, I told them that I didn’t class myself as an expert as such; all I do is take common sense marketing techniques and transfer them to the Social Media arena. Social Media Marketing as we know it is so new that there really aren’t as many experts out there as you would think.

Tags: Blogging, imedia, nightmares, social media, twitter
Posted in Musings, Social Networking, twitter | 3 Comments »

Web marketing Expert Nikki Pilkington featured in the Sunday Times

Date: 16th January 2009
No Comments Related Categories: Admin posts, Articles, Google, Musings, Social Networking

It’s always nice to be called for an interview, but so often the result is a throw away one liner that, although good for the ego, does nothing for the bottom line.

So it was lovely to wake up on Sunday morning to a stream of emails about the web marketing feature in the Sunday Times. It’s already resulted in business, and we think we’re going to be in the second part next Sunday too!

An extract from the article, which you can read in full here:

Tags: Google, marketing, nikki pilkington, seo, sunday times
Posted in Admin posts, Articles, Google, Musings, Social Networking | No Comments »

GetClicky – a God among webstats providers

Date: 21st July 2008
Comments: 4 Related Categories: Admin posts, Articles, Blogging, Bonus Tips, Content, Cool Tools, Domain names, Free Listings, Freebies, Google, Key Phrases, Links, Musings, No no no!, Social Networking, Titles & Tags, Tracking, Uncategorized, twitter


For a long time I used Google Analytics to provide webstats for me and for my clients – and it worked. Great stats, pretty graphs, nice figures – everything I needed.The problem I had was that I couldn’t get real time stats – I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.

I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!

And then I found GetClicky.

Posted in Admin posts, Articles, Blogging, Bonus Tips, Content, Cool Tools, Domain names, Free Listings, Freebies, Google, Key Phrases, Links, Musings, No no no!, Social Networking, Titles & Tags, Tracking, Uncategorized, twitter | 4 Comments »

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