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Archive for the ‘Musings’ Category

Get business and leads through blogging – our clients do!

Date: 23rd June 2009
No Comments Related Categories: Blogging, Musings

We often encourage our clients to run their own blog, whether as a part of their own site, or as a separate site, and it’s always nice to see the traffic coming into those blogs, and the enquiries that leads to.

Every so often I have a mooch around some of our clients’ blog, so I thought I’d share some of them with you:

Cellulite, eco products and accounting software!

Date: 22nd June 2009
No Comments Related Categories: Admin posts, Articles, Blogging, Content, Musings

Never let it be said that my day isn’t varied :)

Part of what I love about my job is that no single day is the same as any other – because we have a good range of related services, I can be working on quite a few things throughout the day, and chatting with many different customers and associates, as well as trying to keep order in the offices both here in France and in the UK!

Today, among other things, I’ve been working on:

You want to pay by results? A few pointers

Date: 8th June 2009
Comments: 11 Related Categories: Musings

It happens every so often – I’ll get an email asking me to work on a Pay by Results basis. This could be someone only wanting to pay when they achieve front page Google listings, or someone wanting to pay a commission on each sale achieved, each front page on Digg, each mention on Twitter, etc etc etc. On some occasions I’m not even told what the ‘result’ is going to be, but told to only come back with a true figure!

3 Social media nightmares, and what they have taught us

Date: 18th February 2009
Comments: 3 Related Categories: Musings, Social Networking, twitter

“Social media marketing” is the new buzzphrase in town, and everyone and their dog is ‘at it’.

Someone asked me the other day how I became a Social Media Marketing Expert, and when I’d stopped laughing, I told them that I didn’t class myself as an expert as such; all I do is take common sense marketing techniques and transfer them to the Social Media arena. Social Media Marketing as we know it is so new that there really aren’t as many experts out there as you would think.

Web marketing Expert Nikki Pilkington featured in the Sunday Times

Date: 16th January 2009
No Comments Related Categories: Admin posts, Articles, Google, Musings, Social Networking

It’s always nice to be called for an interview, but so often the result is a throw away one liner that, although good for the ego, does nothing for the bottom line.

So it was lovely to wake up on Sunday morning to a stream of emails about the web marketing feature in the Sunday Times. It’s already resulted in business, and we think we’re going to be in the second part next Sunday too!

An extract from the article, which you can read in full here: