I like to think I’m a fair person. I don’t believe in slagging off my competition, and always try to be even handed if someone asks for my advice on work done by someone else.
But every so often someone sends me something that makes my blood boil. Well yesterday I had 2 emails from 2 separate people, who I’d given some advice to on public forums.
I won’t name them here, but I will cover the downright lies they’ve been told, and the bad service they’ve received from their SEO consultants.
Or, an open letter to people spamming me with requests to exchange links…
Yet again I receive a template email from someone who clearly uses an automated program to send them out, asking me to put their link on my site in return for having my link on their site (still with me?).
The email itself raises a few points, which I’d like to go in to, and then establish this post as my official link exchange policy.
My name is Oxxxxx Pxxxx. I’ve just visited your website nikkipilkington.com
Erm, I don’t believe you.
It’s happened in 2 forums I’m a part of, and I’ve seen a few people Tweeting about it – the dreaded PageRank argument has raised it’s head again.
Before we talk about whether it matters, for those of you not so sure, here’s the Wikipedia definition of PageRank:
PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).
For a long time I used Google Analytics to provide webstats for me and for my clients – and it worked. Great stats, pretty graphs, nice figures – everything I needed.The problem I had was that I couldn’t get real time stats – I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.
I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!
And then I found GetClicky.
Don’t get everyone to link to you with the same anchor text, and don’t use the same anchor text in all of your links.
Vary the text to give you more of a chance with different search phrases.
This also ensures that Google doesn’t see the exact same anchor text for you everywhere and mistakenly presume you’ve been on some automated spree.
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