For a long time I used Google Analytics to provide webstats for me and for my clients - and it worked. Great stats, pretty graphs, nice figures - everything I needed.The problem I had was that I couldn’t get real time stats - I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.
I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!
USA Today recently interviewed Google’s Matt Cutts and he shared his top tips for getting listed in Google. No surprises, to be honest, but I thought I’d share
Most business to business sites in the UK will not need to run pay per click ads all night, so switch them off if possible.
Most of my clients run ads from 7am to 9pm only – in one client’s case simply changing this small thing saved them hundreds of pounds in clicks per month, yet their ROI didn’t drop at all!
299 Steps to Website Heaven is an invaluable guide full of hints, tips and advice for the SME business website owner.
Whether you want more traffic to your site, more leads and sales from it, or just to better understand the world of Google and Internet Marketing, 299 Steps is the book (and ebook) for you.