299 Steps to Website Heaven

from NikkiPilkington.com

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Entries Tagged as 'Links'

GetClicky - a God among webstats providers

July 21st, 2008 · 2 Comments · Admin posts, Articles, Blogging, Bonus Tips, Content, Cool Tools, Domain names, Free Listings, Freebies, Google, Key Phrases, Links, Musings, No no no!, Social Networking, Titles & Tags, Tracking, Uncategorized, twitter


For a long time I used Google Analytics to provide webstats for me and for my clients - and it worked. Great stats, pretty graphs, nice figures - everything I needed.The problem I had was that I couldn’t get real time stats - I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.

I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!

And then I found GetClicky.

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Tip #90 - Variety is the spice of life

July 17th, 2008 · No Comments · Links, No no no!

Don’t get everyone to link to you with the same anchor text, and don’t use the same anchor text in all of your links.

Vary the text to give you more of a chance with different search phrases.

This also ensures that Google doesn’t see the exact same anchor text for you everywhere and mistakenly presume you’ve been on some automated spree.

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Tip #90 - Variety is the spice of life

July 17th, 2008 · 2 Comments · Links, No no no!

Don’t get everyone to link to you with the same anchor text, and don’t use the same anchor text in all of your links.

Vary the text to give you more of a chance with different search phrases.

This also ensures that Google doesn’t see the exact same anchor text for you everywhere and mistakenly presume you’ve been on some automated spree.

[Read more →]

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From the horse’s (well, Google’s) mouth.

June 25th, 2008 · No Comments · Blogging, Bonus Tips, Content, Freebies, Google, Links, Titles & Tags

USA Today recently interviewed Google’s Matt Cutts and he shared his top tips for getting listed in Google. No surprises, to be honest, but I thought I’d share :)

  1. Spotlight your search term on the page.
  2. Fill in your tags.
  3. Get other sites to link back to you.
  4. Create a blog and post often.
  5. Register for free Google tools.
  6. Don’t overdo it!

More here >>>

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Tip #170 - The time is right

June 23rd, 2008 · No Comments · Links

Most business to business sites in the UK will not need to run pay per click ads all night, so switch them off if possible.

Most of my clients run ads from 7am to 9pm only – in one client’s case simply changing this small thing saved them hundreds of pounds in clicks per month, yet their ROI didn’t drop at all!

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