Sitemap | Alter Text Size: Increase text size Decrease text size

Archive for the ‘Google’ Category

Google Adwords help – and a cartoon that’s too rude to post?

Date: 4th September 2009
Comments: 1 Related Categories: Google

Regular readers know that in the last few months we’ve taken to including cartoons in our newsletter – we use Mike Flanagan of Flantoons and he’s fab :)

This month our newsletter will focus on Google Adwords help, and our September special offer, which is a Google Adwords Healthcheck for just £40.

One of the things that we find a lot of when doing these healthchecks is that people are often getting thousnds of clicks on their ads per month, but no sales from their site. Obviously this could be for a number of reasons, but one of the reasons we come across a lot is that thy simply haven’t thought their keyphrases through properly, and haven’t made sure that they’re not getting clicks that were meant for some other product or service.

“Google no longer uses title tags” and other blatant untruths…

Date: 16th July 2009
Comments: 10 Related Categories: Admin posts, Google, Key Phrases, Links, Musings, No no no!, Titles & Tags

burglarI like to think I’m a fair person. I don’t believe in slagging off my competition, and always try to be even handed if someone asks for my advice on work done by someone else.

But every so often someone sends me something that makes my blood boil. Well yesterday I had 2 emails from 2 separate people, who I’d given some advice to on public forums.

I won’t name them here, but I will cover the downright lies they’ve been told, and the bad service they’ve received from their SEO consultants.

Does PageRank matter? Here we go again….

Date: 8th July 2009
Comments: 4 Related Categories: Google, Links, Musings, No no no!

It’s happened in 2 forums I’m a part of, and I’ve seen a few people Tweeting about it – the dreaded PageRank argument has raised it’s head again.

Before we talk about whether it matters, for those of you not so sure, here’s the Wikipedia definition of PageRank:

PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

Twitter for Business – a quote

Date: 17th June 2009
No Comments Related Categories: Google

I was asked to provide a quote for a Twitter for Business ebook recently. If you’re a regular over at Business on Twitter you’ll know that I am a massive fan of using Twitter for business, and our Tweetmentor programme is going great guns with business people wanting to make the most of the microblogging service.

My quote?

Twitter is what business people 12 months in the future will wish they knew about 12 months in the past

I fully believe that if you’re not making the most of Twitter right now, you’re missing out – and by the time you do recognise the potential, it may already be too late.

Higher Google Listings – what and why?

Date: 17th June 2009
Comments: 1 Related Categories: Google

Potential clients often ask us how each of our services fit together and for a brief explanation of them – here is our brief description of our Higher Google Listings service, and how it fits in with our other services:

Higher Google Listings

What is it?

* The aim is to get a client onto the front page of Google for their selected search phrases

Why do people need it?

* Over 80% of web ‘journeys’ begin at a search engine, and over 60% of those begin at Google