A great reminder from Nigel Temple’s Marketing Mentor newsletter today, regarding testing your newsletters and list emails to see if they’ll make it past a spam filter:
Are your email messages being blocked by spam filters?
Posted: 04 Sep 2008 01:24 AM CDT
A key marketing principle is simply to ‘keep in touch’. One way of doing this is via email marketing. If you use this approach, I am sure that you don’t blast messages out to strangers (because that’s spam, isn’t it?).
For a long time I used Google Analytics to provide webstats for me and for my clients – and it worked. Great stats, pretty graphs, nice figures – everything I needed.The problem I had was that I couldn’t get real time stats – I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.




