If you add a newsletter to your site, think about readability when composing it.

Add line breaks at around 65 characters – that way you can be sure it will fit in the window of most email readers.

The last thing you want is people deleting your newsletter because it is difficult to read!

If you don’t have a newsletter as part of your website, you’re missing out on some valuable promotion and content opportunities.

Not only do newsletters allow you to position yourself in front of potential clients on a regular basis, they also give you valuable archiveable content for your website on a regular basis.

Running a newsletter can be as simple as sending it out from Outlook, or there are resources such as Constant Contac www.constantcontact.com that will help you to run the whole thing smoothly.

If you have an image map (a graphic that has different areas of it leading to different pages when clicked) then you’re not making Google’s job very easy.

There are all sorts of reasons why people use image maps, and navigation is just one of them, but if you don’t offer an alternative then Google and other search engines will just turn around and ignore your site.

If you must use an image map, also offer a text and HTML version of the navigation or links to give the search engine spiders something to index and follow.

Go to your website right now, and read the front page as if you have never seen it before.

Is it obvious what you are selling / offering / promoting?

If I don’t know that you can solve my problem, whether it is a business or a consumer one, how do I know if I am interested in your site?

You don’t have long to grab my attention – use bold text, large text and headlines to let me know I’m in the right place.

I bang on time and time again about adding content to your site – real, relevant content that will deliver value for your visitors and benefit from the search engines.

Clients say to me all the time: “But Nikki, we have nothing to add – what can we possibly write about and add to the site? Everything we do is right there!”

And I can guarantee that within 5 minutes I have thought of 5 or 6 things they could add to their site to increase their content, visibility, and ‘sticky’ factor (the amount of time people spend on their website)