299 Steps to Website Heaven

For a long time I used Google Analytics to provide webstats for me and for my clients - and it worked. Great stats, pretty graphs, nice figures - everything I needed.The problem I had was that I couldn’t get real time stats - I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.

I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!

And then I found GetClicky.

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It’s better to use the longer versions of your keyphrase than the shorter.

So for example instead of using ‘gift hamper’ use ‘gift hampers’, instead of ‘clean carpets’ use ‘cleaning carpets’ etc.

If someone searches for the shorter version (gift hamper or clean carpets) they have a good chance of finding you.

If, on the other hand, you optimised for the shorter version, then people searching for the longer version would have no chance of finding you at all.

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Great article here from Search Engine Academy of South Carolina

She says:

When users come to your site for the first time they immediately want verification that you are delivering what they are looking for – this happens within the first 10 seconds of landing on your site.  In those 10 seconds you must impress, validate and earn their confidence that you are truly offering what they are searching for.

 

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When was the last time you issued a press release about your site?

New client? New product? Something newsworthy?

Then get a press release out there! But (and this is the point of this post) make sure you optimise the press release for your key phrases.

Include them in the title, and in the copy, and if you’re putting the press release online, then include them in the title and keyword tags.

–oOo–

Don’t want to do this yourself? We’ve two newish services you might be interested in:

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USA Today recently interviewed Google’s Matt Cutts and he shared his top tips for getting listed in Google. No surprises, to be honest, but I thought I’d share

1. Spotlight your search term on the page.
2. Fill in your tags.
3. Get other sites to link back to you.
4. Create a blog and post often.
5. Register for free Google tools.
6. Don’t overdo it!

More here >>>

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