Google AdWords is a highly effective, affordable way for anyone to advertise online.

The trouble is that people who use it casually very rarely get the results they desire and end up paying for nothing.  If you want to get the best results from your Google AdWords campaign, steer clear of the following ten mistakes.

#1:  Keyphrases/Keywords

Many people who start using Google Adwords forget to include the Keyphrases in their Ad headline and description.  Yes, it’s important to create amazing copy that sells the product or service, but you won’t get any prospects if you don’t connect the customer’s search to your Google Ad through use of keyphrases.

Part One: Keyphrases Capture Customers

One of the most essential keys to successfully attracting visitors to your website is the words that you choose when promoting it.  Whether it involves your website content, the copy you write, online advertising or Google Adwords, it is the words that connect you and your website to its visitors.

In terms of Search Engine Optimisation, the correct choice of words is known as Key Word selection.  The right Keywords can make all the difference as to whether you gain a good position on Google and whether anyone visits your website.