299 Steps to Website Heaven

Part One: Keyphrases Capture Customers

One of the most essential keys to successfully attracting visitors to your website is the words that you choose when promoting it.  Whether it involves your website content, the copy you write, online advertising or Google Adwords, it is the words that connect you and your website to its visitors.

In terms of Search Engine Optimisation, the correct choice of words is known as Key Word selection.  The right Keywords can make all the difference as to whether you gain a good position on Google and whether anyone visits your website.

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For a long time I used Google Analytics to provide webstats for me and for my clients - and it worked. Great stats, pretty graphs, nice figures - everything I needed.The problem I had was that I couldn’t get real time stats - I had to wait until the next day, by which time in some cases it was too late to react to surges in traffic.

I needed something that showed me what my visitors were doing and where they were coming from NOW, not yesterday!

And then I found GetClicky.

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Fantastic post from Chris Brogan on using Social Media to improve your marketing:

50 Ways Marketers Can use Social Media to Improve Their Marketing

1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
2. Build blogs and teach conversational marketing and business relationship building techniques.
3. For every video project purchased, ensure there’s an embeddable web version for improved sharing.
4. Learn how tagging and other metadata improve your ability to search and measure the spread of information.
5. Create informational podcasts about a product’s overall space, not just the product.

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