Your title tag isn’t just for your company name and the name of your page (e.g. ABC Inc. Home) – that’s a waste of a perfectly good title tag!

And it’s not to be ignored completely (which leaves a title of ‘untitled page) – as that’s surely a sin?

USE your title tag – it’s one of the most important things in SEO and how you format it could be the difference between a page 1 listing and being in the depths of beyond.

Take your most important keyphrase (and use different keyphrases for different pages, remember) and format your title tag something like this:

Key phrase location – Company Name – Key phrase location

So examples would be

Telemarketing Company Sheffield – Sheffield Phones – Telemarketing company Sheffield

Or

Johnny Depp Fan club Nottingham – JD Is Top – Johnny Depp Fan club Nottingham

Get the picture?

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This entry was posted on Tuesday, September 16th, 2008 at 8:17 am and is filed under Titles & Tags. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.