One of the most common mistakes I see when a potential client comes to me is a lack of focus.
Far too often people make the mistake of including every keyphrase that they can think of in their title and Meta keyword tags.
It’s pointless and unnecessary.
Instead, focus on one or two keyphrases per page, and make sure that your copy is written with them in mind. Add them to your title and META tags (more on this later), and don’t be tempted to add every variation you can think of!
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