People seem to worry all the time about case sensitivity in their keyphrases.
Do more people search for Hairdressers in Liverpool than search for hairdressers in Liverpool? Is it better to have Small Business Accountant or small business accountant?
Well, the answer is; it doesn’t matter!
At the time of writing, none of the major search engines use case sensitivity in searches so you can stop worrying. Even Alta Vista (the last search engine to be case sensitive) stopped years ago.
As Google itself tells us “Google searches are NOT case sensitive. All letters, regardless of how you type them, will be understood as lower case. For example, searches for george washington, George Washington, and gEoRgE wAsHiNgToN will all return the same results.”
Of course, this could all change tomorrow - and if it does, I’ll let you know!
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