It’s tempting to only choose the phrases with the most searches, and while I agree that phrases with little or no searches are pointless, there is a happy medium.
The thing to think about here is relevancy – how relevant is your site when shown up in the result of a search?
If you run serviced offices in Leicester, for example, which is the better visitor to your website?
- the one that searches for ‘offices’
Or
- the one that searches for ‘serviced offices Leicester’?
Quite clearly the second visitor is more likely to be interested in what you have to offer – with this in mind remember to strike a balance between generic and niche.
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