All’s fair in love and SEO, so have a look at your competitors’ sites and see what they are targeting.
You can usually find out the phrases they are trying to rank highly for in a few areas:
- the title tag – this is the title that appears at the top of the browser when you are on their page
- the META tags – view source and look at their META keywords tag
– it should give you an idea
- their content – do any particular keyphrases stick out?
Unethical? I don’t think so – and they’ve probably already done the same to you!
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