According to Kelsey Research, up to 25% of online searches are performed just to find information with the express intent of buying offline.
But it’s amazing how many websites I see every day with no contact details!
If you have a website, and you want my money, I want to know who you are and how to get hold of you.
There may be valid reasons for not including your physical address, but at the very least include a telephone number so that people can reach you!
Have a look at your contact page now – would it fill a prospective customer with confidence? If not, change it.
