299 Steps to Website Heaven

from NikkiPilkington.com

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Entries from November 2008

Tip #143 - MyBlogLog

May 30th, 2008 · No Comments · Cool Tools

Owned by Yahoo, this is a fascinating project that not only lets you see who is visiting your blog, but also allows you to build a community with them.

You can also join the communities of other bloggers.

www.mybloglog.com

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Tip #172 - Fraud prevention

May 29th, 2008 · No Comments · Cool Tools

One of the things that people worry most about with pay per click advertising is that they will be charged for fraudulent clicks – whether these clicks are from competitors trying to wipe out their budget or just people clicking over and over again.

A great short article at http://www.search-marketing.info/search-engines/price-per-click/fraud-tools.htm recommends looking for the following things to catch PPC fraud:

• Repeat clicks from a specific IP address.
• Spikes in search frequency at a give time.
• Abnormally high search frequency for an expensive word.

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Tip #198 - Low performance

May 28th, 2008 · No Comments · Key Phrases

Use your web stats or analytics to find out the pages that AREN’T performing well.

If you know that some of your pages are doing well in the search engines, but your analytics software is showing hardly any visitors, then you’re targeting the wrong keyphrases.

It’s no good being number one if no-one is searching for you!

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Tip #9 - Focus point

May 27th, 2008 · No Comments · Key Phrases

One of the most common mistakes I see when a potential client comes to me is a lack of focus.

Far too often people make the mistake of including every keyphrase that they can think of in their title and Meta keyword tags.

It’s pointless and unnecessary.

Instead, focus on one or two keyphrases per page, and make sure that your copy is written with them in mind. Add them to your title and META tags (more on this later), and don’t be tempted to add every variation you can think of!

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Tip #195 - A private matter

May 16th, 2008 · 1 Comment · Google

When you respond to a private message on an online networking site, use your signature file again – it reinforces your brand and encourages the recipient to visit your website.

It won’t help with your Google or other listings (after all it is a PRIVATE message) but it does help to establish you in the mind of the person you are communicating with.

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