Shout it out!
Your title tag isn’t just for your company name and the name of your page (eg ABC Inc .. Home) – that’s a waste of a perfectly good title tag!
And it’s not to be ignored completely (which leaves a title of ‘untitled page) – as that’s surely a sin?
USE your title tag – it’s one of the most important things in SEO and how you format it could be the difference between a page 1 listing and being in the depths of beyond.
Take your most important keyphrase (and use different keyphrases for different pages, remember) and format your title tag something like this:
Key phrase location – Company Name – Key phrase location
So examples would be
Telemarketing company Sheffield – Sheffield Phones – Appointment Setting Sheffield
Or
Johnny Depp Fanclub Nottingham – JD Is Top – Johnny Depp Fansite Nottingham
Get the picture?
