299 Steps to Website Heaven

Weigh Anchor?

So, we’ve talked about getting well anchored links to your site – e.g. having your keyphrase in the link that points to your site.

We’ve also said to link to internal pages where possible.

Now, here’s a fab tool that will let you see:

- which sites are linking to you

and

- the anchor text (or linking text) that they are using

http://66.147.236.203/~bhodge/cgi-bin/AnchorText/anchortext4.1.pl

You can easily contact people that are linking to you and ask them to amend their anchor text if necessary.

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That’s how long you will have to wait if you’re reading the free version of <a href=”http://www.299steps.com”>299 Steps to Website Heaven</a>!

Allowing for UK Bank Holidays, weekends and time off for (2!) Christmas, the final tip will be posted on 19th February 2009.

That’s 15 months away!

And for £15 (ebook) or £20 (paperback book) you could have all 299 tips and steps in your grubby mitts and steal a march on the competition.

So why not think about <a href=”http://nikkipilk.sc10.co.uk/blog/order-299-steps-now/”>buying the book</a> before the price goes up on 1st December 2007?

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Firstly, remember to put a copyright notice on every page of your website, along with the year (I’m reliably informed it means nothing without the year).

A simple “Copyright 2007 XYZ Company” should suffice.

That said, there will always be people out there that can’t be bothered to write their own content and want to steal someone else’s. They don’t understand the concept of plagiarism, and they’re the bane of many people’s lives – especially if you write articles, as I do.

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As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. How do you communicate that to them? With the words you use on your website.

When I come to your website, I don’t really care that you say you are ‘the best in our industry’ or even ‘the best in our town’. It’s not important to me that you’ve been around for a squillion years. And I’m not that bothered that you might have 500+ customers.

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We’re looking for people to become affiliates of 299 Steps to Website Heaven - by featuring us in your blog / newsletter / networking profile, you can earn £5 for every copy that you sell!

If this is of interest to you, please sign up to the 299 Steps to Website Heaven affiliate program (opens in a new window).

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