It’s easy to find phrases that contain the keywords you want within them, but of just as much importance to find phrases RELATED to your main phrases.
Google has a great free tool that allows you to do this at https://adwords.google.com/select/KeywordToolExternal
Using the ‘Site Related Keywords’ the tool looks at your site, decides what it ‘thinks’ it is about and then throws up a bunch of related keywords and phrases.
Give it a go now and find keyphrases you hadn’t even thought about!
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Running low on ideas for keyphrases? Exhausted ideas in Wordtracker / Google Adwords?
Sometimes we’re just a little too close to our own business to think beyond the end of our nose.
That’s where www.thesaurus.com comes in – allowing you to not only expand on the keyphrases you CAN think of, but allowing you to see synonyms that you can then expand on again.
Easily an afternoon’s occupation there – trust me, I know!
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Do a search for your most important keyphrases right now.
Yes, it’s nice to be at number one, but in reality anywhere above the page ‘fold’ (the first screen you see) is a great place to be and should get you noticed.
Below the fold, or not even on the front page? Then you’ve some work to do!
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The phrase ‘click here’ is far too overused these days.
Do a search for ‘click here’ on Google and you’ll find Adobe at number one.
Why? Because every person linking to them links with the phrase ‘click here’ and every link to download on their site says ‘click here’
Try and eliminate the phrase click here from your site, and use your keyphrases instead, making the keyphrase itself the link.
So:
Instead of:
- Click here to download our accounts software
- Click here to see more
- To contact us, cick here
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It’s easy, once you’ve chosen your keywords and decided on your strategy, to leave well alone and hope for the best.
But the best website owners and marketers are constantly reviewing keyphrase changes and finding new phrases to work with.
Use Wordtracker and Google to keep on finding out which keywords have the most searches, which ones are less competitive, and keyphrases relating to the ones you already have so that you’re always one step ahead.
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